Saturday, February 17, 2007
It has finally begun! Let's hope its not too late and the movie makes a killing at the BO. I have noticed little Zodiac ads all over the Internte - like on the ESPN website. But first up we have an interview with star Jake Gyllenhaal. Check out the video for yourself.
On the musical side Judy has given us a heads up on the movie's soundtrack which has a pretty interesting MySpace where you can preview some of the tracks. Now correct me if I'm wrong but is this the first time Fincher is using a contemporary pop soundtrack for one of his films?
I know I've been critical of the movie's marketing before but this seems like a cool approach. Wanted ads for the movie - seems interesting. The problem with these ads is that they are placed where very few people can see them. They should be in newspapers and the movies title and release date should be a hell of alot clearer. I've been thinking about this for a while and I also believe another interesting approach would be to publish some of the letters the Zodiac killer wrote and have them featured in Internet and newspaper ads!
Tell me what you've seen of the Zodiac marketing so far and what you think of it!